Lunéra

Mission Brief

Lunéra was born from a simple but powerful idea: “True beauty glows from within — like moonlight, calm and constant.”

The founders envisioned a luxury skincare brand rooted in holistic wellness, minimal science, and ritual over routine. They wanted a brand that didn’t sell perfection — but celebrated radiance, balance, and individuality. Crytiq’s challenge: build a brand that captures the serenity of the moon, the precision of science, and the warmth of self-care.

Our Approach

We shaped Lunéra’s brand around luminous minimalism — a modern expression of slow beauty and cosmic calm.

Brand Identity

The logo was designed as a crescent arc cradling light, symbolizing renewal and phases of transformation. Typography was soft yet structured — pairing a serif (timelessness) with an elegant sans (modern clarity). The color system drew from moonlit tones — silver blush, muted pearl, soft charcoal, and faint iridescent blue.

Digital Experience

The Lunéra website was crafted like a meditative journey: Fluid scroll transitions mimic lunar motion. Product pages unfold like rituals, with layered storytelling around ingredients, textures, and benefits. Micro-animations respond to touch — a sense of tactile calm in the digital space.

The UI features an ambient glow effect that subtly brightens as users scroll — mirroring the waxing of the moon.

Content & Campaigns

We positioned Lunéra as a luxury skincare ritual, not a product line. Crytiq created a cinematic launch campaign titled: “Glow in Phases.”

It celebrated self-care as cyclical — an ongoing evolution rather than a fixed goal. The visuals blended high-end studio photography with moody lunar landscapes, and the copy stayed soft, mindful, and empowering.

Influencer outreach focused on wellness voices, dermatologists, and creators known for authenticity and grace — aligning luxury with mindfulness.

Mission Outcome

Lunéra became a benchmark for contemporary luxury — soft yet confident, minimal yet magnetic. With Crytiq’s strategy and storytelling, it transformed from a beauty label into a wellness movement celebrating balance, glow, and feminine strength.

Lunéra isn’t about chasing the light — it’s about becoming it.